Construction Sector
CATEGORY
Business Partners Selection
SUMMARY
SME of 155 employees specialized in the production of building products is looking to set up a network of country partners for the distribution of its product range;
Having a presence and a recognized experience in its country, this company is ready to consider an international development.
PROPOSITION
- Validation of the chosen development strategy
- Analysis of the product range
- Study of the international competition
- Identification of priority target countries
- Search for distribution partners
RESULTS
- In the first 12 months, implementation with 2 partnerships in 2 new countries. Promising start of turnover development.
- Highlighting of complementary product needs discovered with the new partners.
- This allows the company to work on new innovative products in order to enlarge its range and its market penetration.